What is Power of 10 all about?

It is a set of targets for performance formulated to focus athletes on improving in every track and field event in every age group in every English region and Celtic nation of the UK. Targets are set that should be attainable by at least 10 athletes during the season. The targets are reviewed at the end of each season and re-set for the start of the following year’s outdoor season so that the impetus of new challenges continues to raise standards.

The "About" section of www.thepowerof10.info explains the purpose in more detail.